• Description of the Role:
  As the Secretary-General, she was entrusted with steering all operational facets of the organisation, fostering a culture of innovation and collaboration within the pharmaceutical sector. Her leadership extended beyond traditional responsibilities, focusing on enhancing the industry’s visibility and crafting a compelling narrative that highlights our positive impact on public health.
  
  One of her pivotal achievements during her tenure was spearheading the rebranding initiative in April 2022, a strategic move that significantly elevated our profile and influence, instilling confidence in our direction. A key aspect of her role was providing strategic leadership in institutional relations and high-stakes negotiations, actively nurturing relationships with key stakeholders to ensure our industry’s voice was not only heard but also respected in critical healthcare policy discussions, demonstrating our commitment to shaping healthcare policies.
  
  Through engagement with external partners, she positioned IML at the forefront of industry developments, establishing our status as a trusted collaborator in pursuing health advancements. Her role transcended public affairs, driving our mission with executive acumen and a commitment to fostering a robust pharmaceutical ecosystem in Luxembourg and beyond.
  
   

• Main Achievements:
  - Design of Mission and Vision: Developed a comprehensive mission, vision, and five-year strategic roadmap that guided organisational priorities and initiatives.
  - Rebranding of the Organization: Successfully led a rebranding strategy that revitalised IML’s image, enhancing its visibility and ensuring alignment with its objectives.
  - Training Tool: Created a YouTube channel featuring training modules for members , with public servants, enhancing knowledge and skills in pharmaceutical regulations and practices.
  - Increased Visibility: Launched a new website, launched a LinkedIn page, established a newsletter, and secured extensive media coverage, including television appearances, to boost public awareness of IML and its initiatives.
  - Membership Growth: Increased members and board members by 50%, strengthening our organisational reach and influence.
  - Sponsorships and Partnerships: Established a robust framework for sponsorships and partnerships, enhancing collaboration and resource sharing within the industry.
  - Revenue Doubling: Successfully doubled revenues by identifying new funding sources, including public grants, EU grants, and sponsorships. This allowed me to grow the team Growth, Enhancing operational capacity, value proposition for internal and external stakeholders and outreach efforts 
  - International Expansion: IML became an international entity by joining the EU Federation and strengthening relationships with neighbouring associations such as Pharma.be (Belgium), VFA (Germany), and LEEM (France).-- Increased Presence and Influence:
      Member of the Shortage Committee with the Health Ministry, contributing to national health policy discussions.       President of the LMVO, leading efforts in medicine verification and safety. 
      Co-Founder and Board Member of LetzPact
      Co-Founder and Board Member of EUPATI Luxembourg
       Advisory Board Member of HE:AL Campus
       Member of the EFPIA Head of Associations Group and Committee.
  - Strengthening Institutional Relationships: Built and maintained strategic relationships with governmental bodies, regulatory agencies, and other industry stakeholders to influence healthcare policies effectively.
   

• Operation Management
      - IT: Set up all IT tools, including the Microsoft Office Suite (with SharePoint website), CRM, and the Monday project management tool, streamlining operations and enhancing team collaboration. 
      - Human Resources: Managed recruitment processes, established KPIs, and provided coaching to enhance team performance and productivity.
      - Official Publications: Oversaw creating and distributing official publications to ensure effective communication and engagement with stakeholders.
   

• - Advocacy for Innovative Medicines: Championed initiatives that promoted the importance of innovative medicines in improving public health outcomes, reinforcing IML's role as a key industry player.
  - Member Engagement Strategies: Enhanced engagement with member companies by creating tailored working groups and task forces, fostering a sense of community and shared goals.
   

• Resources:
  - Description of IML: Luxembourg's leading voice for the private research-based pharmaceutical industry, representing key stakeholders committed to therapeutic innovation and health advancements.
  - YouTube Channel
  - Example of Flashletters (2020 - 2023)
  - Exemple of presss article
  - Example of Industry Publication
  - Example of Training
  - TV Interview
  - Example of Public Speaking
   

• Recommendations
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
   

• Keywords:

• #Leadership #StrategicPlanning #StakeholderEngagement #OperationalExcellence #IndustryAdvocacy #ProjectManagement #Innovation #PublicHealthAdvocacy #HealthcarePolicy #Collaboration #CommunicationSkills #PharmaceuticalEcosystem

• Description of the Role:
  Sonia's primary responsibilities included implementing a comprehensive strategy for the organisation, deciding on operational initiatives, monitoring the organisation’s performance, and determining the overall value and objectives of LMVO. A significant achievement was the revamping of personnel, resulting in sustained operational outcomes that led Luxembourg to be ranked in the top 3 in Europe for medicine verification. Additionally, Sonia defined the main risk categories that LMVO faces, including strategic, regulatory, financial, and reputational risks.
   

• Main Achievements:

  • Personnel Revamp: Spearheaded revamping the organisation's personnel to ensure sustained operating results, leading to Luxembourg's ranking among the top 3 in Europe for medicine verification. 

  • Risk Assessment Framework: Defined and categorised the primary risks faced by LMVO, establishing a foundation for robust risk management practices. 

  • Annual Strategic Review: Conducted an annual strategic review with the board, focusing on the next five years’ priorities for Luxembourg’s medicine verification landscape. 

  • New Website Launch: Successfully launched a modern website to enhance communication and accessibility for stakeholders. 

  • Organisational Restructure: Implemented a restructuring of the organisation, introducing a new Director and creating a bureau that convened monthly to address operational subjects. 

  • Industry Federation: Coordinated quarterly meetings that federated four industry associations, focusing on specific industrial viewpoints and subjects to foster collaboration and knowledge sharing.
     

• Resources:

  • LMVO Website

  • LinkedIn Page

• Recommendation
   

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• Keywords:
  #Leadership #StrategicPlanning #RiskManagement #OperationalExcellence #PersonnelDevelopment #WebsiteLaunch #IndustryCollaboration #OrganizationalRestructure #MedicineVerification #PublicHealth #StakeholderEngagement

• Description of the Role:
  As a member of the National Campaign Implementation Committee (NCIC), she was responsible for driving the implementation of Board decisions at the national level. The committee meets quarterly, including Heads of Europe and Heads of Associations, and is tasked with ensuring a cohesive approach across European markets. Her responsibilities included:

  • Implementing Board decisions across Luxembourg markets, providing in-country support and advocacy, monitoring country developments, and promoting best practices.

  • Context and Mission: Focused on delivering Project Country Engagement (PCE) KPIs, expediting decision-making, and aligning messages across EU27 Member States for well-defined positions and discussions with critical stakeholders on our three pillars.
     

• Main Achievements:

  • Project Country Engagement in Luxembourg: Successfully set up a Project Country Engagement initiative in Luxembourg, facilitating centralised support and implementation of strategic plans. 

  • Quarterly Workshops: Organized quarterly workshops that served as platforms to report progress, focus on forthcoming key milestones and share best practices from a national perspective. 

  • WAIT Indicator Implementation: Implemented the WAIT indicator in Luxembourg, enhancing our ability to measure and track key performance metrics related to patient engagement. 

  • Regulatory network: Engaged actively in the Regulatory National Trade Association Committee and the Public Affairs community, including visits with EFPIA staff to meet with Luxembourgish commissioners and other stakeholders to advocate for industry interests and ensure alignment with regulatory objectives.
     

• Resources:

  • EFPIA Website

  • LinkedIn Page

  • WAIT Indicator Survey
     

• Recommendation
  
   

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• Keywords:
  #Leadership #ProjectManagement #Advocacy #StakeholderEngagement #RegulatoryAffairs #PublicHealth #CountryEngagement #BestPractices #PerformanceIndicators #Collaboration

• Description of the Role:
  EUPATI Luxembourg is dedicated to providing accessible, innovative, and inclusive education that empowers patients and patient representatives with the knowledge, skills, and competencies needed to effectively engage and collaborate with all healthcare stakeholders. As a Co-Founder and Board Member (Secretary General), I play a pivotal role in shaping strategic initiatives that enhance patient engagement and advocacy through targeted education and resources.
   

• Main Achievements:

  • Strategic Leadership: Co-founded EUPATI Luxembourg and contributed to defining its mission and objectives, ensuring alignment with the broader goals of patient empowerment and education. 

  • Development of Educational Programs: Led efforts to create comprehensive educational programs and resources that enhance patient engagement, focusing on equipping patients with the tools to participate actively in healthcare decision-making (EU Tool box adapted to Luxembourg). 

  • Stakeholder Collaboration: Fostered partnerships with various organisations and stakeholders to promote patient education and engagement, establishing a collaborative network dedicated to advancing patient-centric principles in healthcare.
     

• Resources:

  • EUPATI Luxembourg Website

  • EUPATI EU Website

  • Educational Materials
     

• Keywords:
  #PatientEngagement #PatientEducation #CoFounder #HealthcareAdvocacy #StrategicLeadership #Collaboration #PatientEmpowerment #InclusiveEducation #BoardMember #HealthStakeholders

• Description of the Role:
  LetzPact is a federation dedicated to promoting effective public affairs engagement in Luxembourg. As a Co-Founder and Board Member, Sonia is committed to fostering collaboration among public affairs professionals and advancing the role of women in this field. She works on strategic initiatives that enhance knowledge sharing and advocacy within the public affairs community.
   

• Main Achievements:

  • Creation of the Association: Successfully co-founded LetzPact, establishing a platform for public affairs professionals to connect, collaborate, and enhance their advocacy efforts. 

  • Event Organization: Organized and led an impactful event at the Belgian Embassy focused on the role of women in public affairs, promoting diversity and inclusion within the profession. 

  • Strategic Planning: Sonia's strategic planning skills were put to the test when she developed a comprehensive strategic plan for LetzPact. This plan, which outlines the organization’s vision, mission, and objectives for enhancing public affairs engagement in Luxembourg, is a testament to her ability to set and achieve long-term goals. 

  • Creation of a Charter: Sonia's commitment to ethical public affairs practices is evident in the charter she created forcharter, which establishes the principles and values of LetzPact, guides its operations and fosters LetzPact. This  a commitment to ethical public affairs practices.
     

• Resources:

  • LetzPact Website
     

• Keywords:
  #PublicAffairs #WomenInLeadership #CoFounder #StrategicPlanning #Advocacy #EventLeadership #Collaboration #DiversityAndInclusion #Networking #EthicalLeadership